Don Jazzy denies Mavin Records artist favouritism claims

Don Jazzy, the founder of Mavin Records, has rejected claims that the label prioritizes certain artists over others, stating that such a practice would be financially unwise.

In an appearance on the Crea8torium podcast, the music executive contended that a business would not invest resources in developing talent only to intentionally neglect them. He emphasized that the label's investments are made with the expectation of generating returns for both the company and the artists.

Addressing perceptions of inactivity among some roster members, Don Jazzy clarified that slower release schedules are typically the choice of the artists themselves rather than management decisions.

He noted that if an artist releases only one or two songs a year, it is usually their own preference.

Moreover, he highlighted that psychological factors, such as imposter syndrome and the pressure of the industry, often cause artists to overthink or panic, contributing to these periods of lower output.